![]() But the fact that they’re in such intimate proximity, that they’re that sweet on each other, seems designed to send a message. Kendrick’s long been committed to his high-school sweetheart, and Rihanna’s too committed to her own freedom. They’re entirely convincing: Rihanna’s a gifted actress and it’s not like Kendrick, or any man, is going to have trouble behaving as if he’s fallen for her. Of course, the most striking element isn’t anything conceptual, it’s the presence of Rihanna, the featured artist, playing Kendrick’s love interest, and the clothes that adorn her figure as she and Kendrick gaze fondly and faithfully at each other. Directed by Dave Meyers & The Little Homies, the “LOYALTY” video comprises a series of striking set pieces revolving around the titular theme, or its potential absence: Kendrick blindfolded and betrayed Kendrick encircled and sinking with no one to help him Kendrick fighting to defend his lady love Kendrick keeping her from falling from a hundred stories. As we’ve come to expect from Kendrick, everything has been meticulously arranged. Last Friday saw the release of the music video for “LOYALTY,” the languid yet driven single from Kendrick Lamar’s best-selling DAMN.
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